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Once the parent has authenticated it with their own account, they set up a mini-profile with their kid’s name and photo.
Then, using the Messenger Kids bookmark in the main Facebook app, parents can approve anyone who is friends with them as a contact for their kid, like aunts and uncles or godparents.
“We’ve been working closely with the FTC so we’re lockstep with them.
‘This works’, they said,” Facebook product management director Loren Cheng tells me.
So if a child wants to be able to chat with one of their classmates, their parent must first friend that kid’s parent, and then will see the option to approve that adult’s child as a contact for their own kid.
This is by far the most clumsy part of Messenger Kids, and something Facebook might be able to improve with a way for Messenger Kids to let children perhaps photograph a QR code on their playmate’s app to request that their parents connect.
Facebook even manually sifted Giphy to build a kid-friendly version of the GIF-sharing engine.
They’ll still have to build a traditional Facebook account from scratch when they’re ready.Facebook won’t be directly monetizing Messenger Kids, automatically migrating kids to real accounts when they turn 13 or collecting data so that it complies with Children’s Online Privacy Protections Act (COPPA) law.But the app could prime kids to become lifelong Facebook users, and lock their families deeply into the platform where they’ll see ads.Facebook hired a special team to develop kid-friendly creative tools, from fidget spinner and dinosaur AR masks to crayon-style stickers.“Video calls become so much more playful with AR,” says Marcus.